Hyeran Sim Leader of Ustorybook / Project creator / Moderator

About me

With over 16 years of experience in design and product development, I work at the intersection of creativity and global sourcing within the fashion industry. Based in New York/New Jersey, I connect U.S. brands with manufacturing partners in China and Vietnam, supporting product development, trims, and communication across teams.

My background includes fashion accessories, packaging, and trend-driven design, with a strong focus on turning ideas into production-ready results.

In parallel, I support Korean authors and publishers in entering the U.S. market through Amazon, assisting with listing strategy and content optimization. As someone who loves books and storytelling, I am passionate about helping meaningful content reach a wider audience.

I am also a mother of twins, and I bring adaptability, curiosity, and a positive mindset into both my work and life.