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Hyeran Sim Leader of MAKERSMOM | Contents and Project creator
Hyeran Sim Leader of MAKERSMOM | Contents and Project creator
Email: ssimkoon@gmail.com / makersmom2023@gmail.com
About me
With a rich background spanning 16 years in design, includes 5 years as a event project manager in New York, I've had the privilege of collaborating with a diverse array of brands and sectors. My expertise extends across various dimensions of the fashion landscape, covering fashion goods, packaging, accessories, and serving as a project designer for fashion and trend exhibitions.
Throughout my career, I have consistently demonstrated my adeptness at successfully managing numerous projects to completion. Currently, I embrace the role of a mother to my delightful twins. My innate curiosity, coupled with an unwaveringly positive outlook, enables me to infuse every environment with energy, creating an atmosphere of growth and improvement.
One of my recent accomplishments that I am particularly proud of is the launch of an online community tailored for mothers who share their background in design and who, like me, temporarily stepped away from their careers to embrace the joys of parenting and navigate other challenges. This platform, known as 'Makersmom,' functions as a dynamic hub where we exchange insights on design trends and learn AI tools that are shaping the future of design.
In essence, my journey encapsulates a profound fusion of creativity, adaptability, and an unwavering passion for nurturing growth – both in the realm of design and within the cherished sphere of motherhood.
EXECUTIVE SUMMARY
As an accomplished Design Generalist, I bring a unique blend of project management expertise and a track record of delivering successful outcomes. With a strong emphasis on product research and development, I have developed a keen eye for detail and an innate understanding of the creative process.
I thrive in collaborative environments and excel at problem-solving by harnessing the collective expertise of my team members. My natural curiosity, positive mindset, and willingness to share opinions contribute to a dynamic and engaging work atmosphere. Currently seeking new opportunities, I am excited to channel my skills and passion for design into a marketing role, where I can make a significant impact.
WORK EXPERIENCE
Community leader of MAKERSMOM 2023.08 – Present
Create online project for mothers
Business Consult & Marketing
Ebrusim LLC 2019. 09 – Present
Introduce and publishing books of Korean Authors in USA Market
Oversaw product information, photos, and pricing to attract customers and optimize sales performance.
Managed product reviews and feedback to enhance product quality and improve customer satisfaction.
Collaborated with cross-functional teams to develop and implement marketing strategies, increasing website traffic and boosting conversion rates.
Reviewed sales reports and worked with owners to devise effective marketing plans and strategies.
Monitored marketplace trends and competitor activities, identifying growth opportunities, and maintaining a competitive edge.
Coordinated with vendors to ensure product quality for sales.
Provided comprehensive consulting services for small business setup and offered ongoing support.
Graphic Design & Product R&D - Mens Accessory
Perry Ellis International 2017. 07 – 2020. 07
Collaborated with the sales team to analyze and optimize the online sales performance of mens accessories on platforms such as Macy's, Kohl's, Bloomingdale’s, Target and Dillard's, identifying trends and opportunities for increased market share.
Designed men's accessories (wallets, belts, buckles, bags, cufflinks) and created packaging and print patterns that aligned with the brand image and target market.
Communicated daily with PD and Sales teams to ensure project coordination and cost effectiveness by PLM.
Developed compelling graphic designs for client presentations and sourced new leather and buckle designs.
Researched and reviewed industry trends, incorporating seasonal influences into graphic patterns for prints and packaging sets, thereby enhancing the product's market appeal.
Managed sample and bulk production schedules meticulously, ensuring timely order flow between private and in-house brands, while maintaining adherence to seasonal timelines.
Textile R&D Specialist / General Manager
Youngbo worldwide Co. Ltd., ( YBTEX NY ) 2012. 06 – 2017. 07
Conducted in-depth research and prepared reports on fabric utilization based on the style preferences of each brand by season, both online and offline. Compiled statistics on fabric usage and market share to inform future sales and product planning for the upcoming seasons.
Prepared presentation boards, plans, and sourced new fabrics for customers based on trend.
Coordinated with design and product development for new season development of print, texture patterns and function.
Communicated daily with PD and production based on their calendar for development samples, bulk stage, and costing.
Forecasted and created seasonal trends and developed fabric designs, including patterns and textured jacquard (JQD), to inspire customers and meet their preferences.
Traveled overseas to Korea and Europe for sourcing, developing fabrics, and factory tours.
Trained and provided guidance to Korea and China mills for overall seasons.
Design specialist / 2D, 3D Graphic designer
NYusuhak Inc/ Goworldnet Inc - USA 2009. 10 – 2012. 03
Developed and designed company logos, websites, promotion packages for marketing and project events
Promoted new designs for client and worked with overseas agents for PCT
Jaeseong patent law firm – South Korea 2006. 08 – 2007. 12
Reviewed design law based on customers' designs
Created 3D CAD designs for patent forms
Assisted a patent attorney to processing clients’ trademark & copyright design under patent
VOLUNTEER and OTHER WORK EXPERIENCE
2022 / 2023 US Campus leader of MKYU / https://mkyu.co.kr/
2021. 7 ~ 2021.12 Teaching assistance online English class at MKYU
2019. 10 Project DDM Global textile online service platform between NY and Seoul
2016. 8 Mtree in Africa – Fashion For All – fashion design training program for students in Kenya
2015. 11 Designed womens accessories for D2dx popup store
2011 ~ 2018 Project Manager - K.A.F.A (Korea Association of Fashion) - Project Manager,
● Managed Korea Preview in New York (KPNY) Trend Forum exhibition
● Designed graphic artwork and marketing presentation
● Planned and executed annual GALA and exhibition
● Directed D2dx brand launching and pop-up store open
PROFESSIONAL ORGANIZATIONS
-K.A.F.A-D2/WWW.D2-HOUSE.ORG Founder 2008
Designer of 2nd generation - Korean American Fashion Association, members since 2011
-MTREE/WWW.MTREE.ORG Founder 2011
A group of artists and designers from USA, EU, Africa and KOREA, members since 2016
SKILLS
Proficient in MS office- Word, Excel, PowerPoint, Adobe Illustrator, Photoshop, Notion
Experienced Premier Pro, Auto CAD, 3D Rhino, PLM, Oracle, Citrix, Coding, UX design, 3D Clo
Analytical skills, fluent in English and Korean
Certificate of Google Foundation of UX design and project management
Certificate of Intellectual property Patent education
EDUCATION
Google UX Design Professional Certificate – Coursera
Noncredit Online Certificate program 2022.10
MKYU Online educate institute Seoul, South Korea
Noncredit Online education program 2020.12 ~ present
- NFT – How to make and sell NFT
- Seventech2022- Metaverse, AI, Blockchain, NFT, AR/VR, Cloud computing, Robot.
- Digital transformation. Web 3.0
- Forecast of Economy 2023
Fashion Institute of Technology, State University of New York, New York NY
Noncredit program
- Experience the Power of Color: Life, Business and Career 2015. 11
- Introduction to Fashion Publicity and Events Planning 2014. 04
Study English abroad in New York 2008. 04 – 2009. 09
Hanbat National University, Daejeon, South Korea
B.S., Industrial Design – Product 2002- 2007
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